Insight-led expertise tailored to your organisation’s needs
I step in and provide senior-level marketing and communications support to founder-led and scaling B2B organisations and SMEs. I work as a Fractional Director, Interim Project Lead or Strategic Partner, depending on what your organisation needs at that point in time.
Each service can stand alone or form part of a wider engagement.
How we can collaborate
My work is organised around three connected pillars. Each reflects a different but related challenge organisations face as they grow — from clarity and positioning, through to demand and delivery, and finally leadership and optimisation.
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Clear positioning that supports confidence and credibility
I work with founders and leadership teams to define clear brand positioning, messaging and narrative. This service is often used at key moments such as growth phases, funding rounds or market repositioning.
What this typically includes
Brand positioning and value proposition development
Audience definition and messaging frameworks
Core narrative for use across sales, marketing, investor and external communications
Alignment between internal understanding and external narrative
Expected outcomes
Clear, confident positioning
Consistent messaging across channels
Improved credibility with customers, partners and stakeholders
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Independent senior perspective to sharpen direction
This service provides an experienced external review of your current marketing and communications activity. It is designed for founders and leadership teams who want a clear sense-check and practical direction before committing to larger change.
What this typically includes
Review of brand positioning, messaging and value proposition
Assessment of channels, content and campaign activity
Evaluation of how marketing supports commercial teams and sales cycles
Identification of gaps, risks and quick wins
Clear recommendations on priorities and next steps
Expected outcomes
Clarity on what is working and what is not
A prioritised view of what to fix first
Confident direction grounded in senior judgement
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Confidence and focus when entering or re-entering the market
I help organisations define a clear go-to-market approach that connects positioning, campaigns and commercial objectives.
What this typically includes
Go-to-market strategy aligned to business goals
Campaign direction and sequencing
Audience and channel prioritisation
Clear success measures and KPIs
Expected outcomes
Stronger alignment between brand, marketing and sales
Focused campaign execution
Greater confidence in market-facing activity
1. Positioning, clarity & strategic direction
2. Demand, growth and commercial momentum
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Senior oversight of campaigns and content
I lead the strategic direction of campaigns, content and external communications, ensuring activity is focused, joined-up and aligned with wider business objectives.
What this typically includes
Defining campaign objectives and success measures
Shaping messaging and narrative
Briefing and overseeing agencies or internal teams
Ensuring campaigns support brand and commercial strategy
Expected outcomes
Stronger, more coherent campaigns
Clearer messaging and narrative
Better alignment between activity and business goals
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Building a pipeline that is consistent and measurable
I design demand and lead-generation approaches that spark interest, capture it effectively and support sustainable growth.
What this typically includes
Demand-generation planning aligned to long B2B buying cycles
Multi-channel lead-generation campaigns
Funnel and pipeline design
Reporting and performance guidance
Expected outcomes
Improved pipeline visibility
Lower cost per lead over time
More consistent, predictable demand
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Supporting buyers through decision-making
I create structured lead-nurturing journeys that build trust, warm prospects and improve conversion rates.
What this typically includes
Personalised content and email journeys
Messaging aligned to buyer intent and stage
Integration with sales processes and handover points
Expected outcomes
Faster decision-making
Improved sales conversion
Better experience for prospects and sales teams
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Equipping teams to sell with confidence
I support sales and commercial teams with practical tools, frameworks and messaging that shorten sales cycles and improve win rates.
What this typically includes
Go-to-market and sales playbooks
Account-based marketing (ABM) programmes
Sales collateral and messaging frameworks
Onboarding and enablement resources
Expected outcomes
Better alignment between sales and marketing
Shorter, more effective sales cycles
Increased confidence and consistency across teams description
3. Leadership, delivery and intelligent optimisation
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Fractional Marketing & Communications Director
Part-time Head or Director-level leadership, without the full-time hire
I act as your part-time Head or Director of Marketing & Communications, providing senior leadership across brand, marketing and communications. This role is typically embedded within your leadership team and focuses on setting direction, prioritising activity and overseeing delivery.
What this typically includes
Setting brand, marketing and communications strategy
Defining priorities and focus across teams and channels
Acting as a senior decision-maker across marketing, PR, content and external communications
Leading or supporting internal teams and agencies
Providing confident, experienced input at leadership level
Typical engagement
1–3 days per week
Retainer or portfolio basis
Remote or hybrid
Expected outcomes
Clear direction and priorities
Stronger brand positioning and consistency
Better decision-making and use of time and budget
Senior cover without the cost or complexity of a full-time hire
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Stability and momentum during transition
I provide short-term interim cover for senior marketing and communications roles, stepping in quickly to maintain continuity and focus during periods of change.
What this typically includes
Rapid onboarding into senior roles
Stabilising teams and maintaining momentum
Leading ongoing activity and delivery
Supporting recruitment and handover to a permanent hire
Best suited for
Leadership gaps
Periods of growth, transition or maternity cover
Time-critical or high-stakes moments
Expected outcomes
Continuity and stability
Maintained strategic direction
Smooth transition to permanent leadership
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Clear communication during growth and change
I support organisations through periods of change by setting internal communications strategy and leading delivery. This ensures teams remain aligned, informed and engaged as the organisation evolves.
What this typically includes
Internal communications strategy during transformation
Change communications planning and delivery
DEI, sustainability and employee engagement communications
Aligning internal culture and behaviour with the external brand
Expected outcomes
Clear, confident internal messaging
Stronger alignment between leadership and teams
Greater consistency between internal culture and external positioning
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Working smarter without losing quality or control
I help teams streamline marketing and sales workflows, using automation and practical AI adoption to improve efficiency and performance.
What this typically includes
Marketing and sales workflow optimisation
Automation to support lead handling and conversion
Practical AI pilots for marketing and sales teams
Use-case prioritisation and ROI guidance
Expected outcomes
Reduced manual effort
Improved targeting and accuracy
Measurable gains in efficiency and marketing ROI
My process
Focused by design
I work with a small number of clients at any one time to ensure depth, attention and results.
Embedded partner
I work closely with teams and leadership, not as a distant advisor but as part of the business.
Clarity and purpose
I bring structured, straightforward thinking and pragmatism, without unnecessary jargon.
Impact-led
My focus is on outcomes and impact. Every project is different. I stay flexible and responsive to make sure the process fits your needs — not the other way around.